Prepared for the Diamond R team by Eric Berg, crush · Download the PDF
Proposal 424 · 30 October 202601 Where we started
What we built it around.
- 01
From chain sharpening to a full motor rebuild.
Your own words. Option 1 puts your red Mahindra M Power 85 on the lot at dusk, with a work light that moves to each job your shop does.
- 02
Work it, return it.
The last of your four rental steps. Option 2 stands your Wacker Neuson SM100 rental in front of the store in midday sun.
- 03
Missouri's trusted equipment dealer.
Your header line. Option 3 finishes the site you have: your logo, red and navy, your Kioti on the lot and your LS award.
Proposal 424 · 30 October 202602 What you get
Pay for the website.
Get the whole launch.
- 01$2,500
The website
A new theme for your Shopify store: the homepage, inventory and parts pages, product pages and cart, built out from the top you've just seen, on your real machines, parts and checkout. Live on your domain within a week of saying go.
- 02$140
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$350
A launch email
Designed and written for your customer list, so the people who already buy from you hear about the new site from you.
- 04$350
A launch ad set
Twelve launch graphics for your own channels (email, socials, site banners), each sized for feeds and stories, with moving versions of the best four.
- 05$105
A phone receptionist, first month
From Hire Whoever, our sister company: a voice assistant that answers a store phone line for you, so customers who'd rather call still get an answer, and every call becomes a short written record you can read after.
- 06$35
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 6 November 2026
- Bonus$180
Launch email setup
We set up the launch email in your store and line it up for your customer list, ready to go out on launch day.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in US dollars. Each value is our own price for that piece on its own.
Proposal 424 · 30 October 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and add us as a collaborator in your Shopify admin. Your live store won't change until you say.
- Days 1 to 7
We finish the site
We turn these pages into your Shopify theme. You see every page in a preview before anything goes live.
- Launch
It goes live
The new theme goes live on your domain, and the promo and launch email are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | $2,500 |
| To start, when you say go (50%) | $1,250 |
| When the site goes live | $1,250 |
After launch: monthly plans from $250, only if you want one
| CareSite care and hosting, unlimited edits live the next business day, your Google listing kept current. | $250/mo |
| GrowEverything in Care, plus SEO: a new page or article a month, a Google and AI check, one campaign from your site. | $500/mo |
| Growth PartnerEverything in Grow, plus full SEO and every campaign piece each month: emails, promos and ads. | $1,000/mo |
05 What you own
- The theme and every file, in your Shopify store and your name.
- Your products, orders, customers and checkout stay right where they are.
- No commitment on anything monthly. Cancel anytime; the theme stays yours.
Proposal 424 · 30 October 202606 Questions
The usual questions.
- 01
Will moving hurt my Google ranking?
We move it carefully. Every page address on your current site keeps working or forwards to its new page, and your titles and business details carry over, so nothing Google already knows about breaks. The new site is fast and built for phones first, which Google rewards. We don't promise rankings.
- 02
Is it secure?
Yes. There's no WordPress and no plugins to keep patching, the usual way small-business sites get broken into. It runs on modern hosting with SSL, and every version is saved, so any change can be rolled back.
- 03
Who owns it?
You do. The theme and every file sit in your Shopify store, in your name. Your domain and checkout stay with you, and nothing of ours renews unless you ask.
- 04
How do I make changes?
Text or email me the change and it's live the next business day. The first 30 days are free. After that, unlimited changes come with any monthly plan, from $250 a month, cancel anytime.
- 05
When do I pay?
Half ($1,250) when you say go, the rest ($1,250) when the site is live. You've seen the homepage before paying anything.
- 06
What about my inventory listings?
They come along, and you keep updating them the way you do today.
Proposal 424 · 30 October 202607 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 29 November 2026.
Your pick01The shop after darkSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co